This user has not added any information to their profile yet.
I lead design teams across business units to support digital transformation, new product development and end-to-end service innovation with a focus on the customer experience and circular design principles. I help build capabilities while transforming operations to deliver value at velocity.
I have worked in various sectors with top tier global organisations in the USA, Europe, MENA, China and Australia. My project experience includes: AMP, BCG-DV, Cazenove, Dubai Government, GM, HSBC, IBM, Lloyds Banking Group, Nissan, Publicis Sapient, Renault, The Saudi Ministry of Health, GOV.UK, Standard Chartered Bank, Swiss Privilege, VTech Holdings, Winterthur, WilliamHill Online & Retail and many more.
With a focus on developing design-led strategies that leverage appropriate technologies including cloud, AI, and Blockchain, I work with teams to build capabilities that enable them to be adaptable and resilient digital natives. Using lean principles I apply agile approaches to deliver new products and services with velocity.
As an academic, I developed the first BFA & MFA in Service Design in the USA and created ground breaking undergraduate and postgraduate curricula in design and innovation. I founded the IXSD Academy for professionals and executives to learn how to co-create and collaborate using design thinking and a range of innovation methods.
With a proven track record in successful boot-strapping I enjoy scaling start-ups and have been a hands-on angel investor using lean approaches.
In my spare time I write, give talks, go to meet-ups, draw, craft and travel.
Personal website and blog
Interests and experience in:
User Centred Design
Ethnographic and Contextual Research
AI and Cognitive Systems
Branding & Identity